Our Mission & Vision
FitGene is the first premium genetic testing brand in Bosnia and Herzegovina, designed to deliver deep health insights through advanced DNA analysis.
By decoding 110 genetic markers, FitGene offers personalized recommendations for nutrition and lifestyle based on its core promise:
Test. Analyze. Transform.
FitGene is not just a test—it’s a lifestyle brand and a precision health platform, rooted in the 21st-century genetics revolution. Its mission is to empower individuals to reach their full physical and mental potential through science-backed, fully personalized guidance.
Anela Zorlak – Founder & Geneticist
Driven by a passion for genetics and its application in everyday life, Anela Zorlak has dedicated her career to exploring how genetic factors influence health, nutrition, and performance. A graduate in genetics from Sarajevo, she furthered her education at Harvard Medical School, focusing on genetic testing and human genome sequencing.
Her experience includes work in leading laboratories across Bosnia and Herzegovina, Germany, and the United States, where she developed expertise in molecular diagnostics and preventive medicine.
As the founder of the first Genetic Counseling Center in Bosnia and Herzegovina, Anela opened the door to precision medicine in the Balkans, empowering individuals to understand what their DNA reveals about their health. Her vision for FitGene is transformative: to merge science with personalized health, enabling everyone to make informed decisions about their body, nutrition, and lifestyle.
For Anela, genetics isn’t just science—it’s the key to long-term health, vitality, and performance. FitGene is not just a test—it’s a tool that enables us to live better, longer, and more consciously.
Amra Džeko – Brand Partner & Ambassador
Amra Džeko is a mother, entrepreneur, and passionate advocate of an active and healthy lifestyle. As a certified fitness trainer, she understands how crucial proper nutrition, physical activity, and recovery are to long-term health and longevity.
Over the years, Amra has developed a holistic approach to well-being, balancing family life, business demands, and intensive training. When she discovered FitGene, she immediately recognized its value—personalized genetic insights can benefit everyone, from professional athletes to anyone looking to improve their health.
As a brand partner and face of FitGene, Amra doesn’t just support the brand—she lives it. Her personal journey with genetics and health makes her the perfect example of how science-backed personalization can empower people to achieve their goals.
““Not every workout is the same, nor does every diet work for everyone. FitGene is a tool that teaches us how to train and eat in sync with our own biology—and that’s a real game-changer.” “ – Amra Džeko
Why FitGene?
FitGene was created to connect science with everyday life, offering personalized genetic insights to optimize health, nutrition, and performance. Through the latest advancements from nutrigenetics and fitness genomics, our goal is to translate complex DNA codes into clear, actionable recommendations — because true health starts at the very source.
Anela’s vision for FitGene is clear:
To give people the tools to unlock their full potential through science—making genetic insights not only accessible, but truly transformative. One test. For a lifetime.